I have written in detail about the many advantages of using WordPress for your website. One of the important reasons for using WordPress on your own hosting service is the ability to have a unique domain name. This is very important for brand or name development and recognition. This is also critical for search engine optimization. If you are a children’ book author named Ruth Maguire, it would be very beneficial to have a domain name like ruthmaguire.com.
Of course with all the websites in the world today, it is getting more and more difficult to get the name you might want. If you want richardmontana.com, it is available. I just checked! But if you want sarahjohnson.com, it is already taken. You get the idea, but the point is your domain name is limited only by availability, and your desire and creativity.
If you think that because you only want a simple, personal blog to start, you should get an account at Blogger or WordPress.com, I believe this is a mistake. You will limit your growth potential and not be able to have your own unique domain. Any future brand or name recognition and development will be severely limited. I believe those services are only appropriate for the simplest of the personal journal type blogs. If you are a professional of any sort, the Blogger and WordPress.com sites are not for you.
So be brave and spend some time thinking about what domain name will work for your website. Then have it hosted on your own account, using WordPress to manage the site. In the long run it will be a better and more professional choice.
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